Got an 'idea' for a new product? You think it will be a hit? But you fear that there will be too many obstacles even to launch into the first steps?
Well, read this...
The New Instant Companies.
About how you can go from concept to contender... in 'instant-noodles' time.
Be the new breed of product-oriented startups!
Be the new class of manufacturing entrepreneurs!
Be the new star of launching instant empires... globally!
We are not talking about a two year product to market timeline here. We are not talking about a 5 year strategic planning here. We are talking in terms of months! As short as 4 months from an idea to a global hit!
Throw away those stupid economic books that thought you about key elements of a successful business. Remember the 'Kemahiran Hidup' lessons back in secondary school? Yes, those information that is so obvious that hardly anybody can learn or do anything about it.
You mak ask...
Don't I have to quit my job?
What about building that prototype?
What about hiring labour, buying advertising, building a sales channel...?
Oh my god, the list goes on... I can't possibly do it.
Edison's times are gone. We are living in a technological complex world of the 21st century, you know.
But hei, you know what?
Old rules are out and you have a fresh playing board. You have a new game with new rules. Plus, you may even win it BIG this time - yeah!
Traditional manufacturing companies are burdened by their unyielding infrastructure costs. You are not. Traditional management teams are entrenched in over-saturated media spaces. You are not.
How do you do it? Well, here's how...
- Robust design tools
Adobe Illustrator for manifesting you design into a real tangible form. Communication softwares to exchange ideas with your freelance designers and overseas engineers. Product-lifecycle management softwares to coordinate your production. With so many design tools available today, you are just spoilt for choice. No data centers, no expensive servers, no nerdy IT guys - no managing IT. Full stop. - Outsourced manufacturing
Never own a factory if you can. You will never match China. Face it, do you have hard-working busy bees like the Chinese who's willing to work for very little pots of honey in your backyard. No? So, what were you thinking when you are looking for an industrial real-estate agent to check out some suitable sites for your dream factory?! You are not a community job creator you know. Just outsourced the whole damn manufacturing thing to China. No employee unions to worry about. No company health insurance to worry about. No salary increments to worry about. No sexual harrasment at work to worry about. No sick leave, emergency leave, maternity leave or even paternity leave to worry about. OH, and no annual company dinner to worry about.. hahaha! Have I made my point here? I think I did. - Internet-powered publicity
Heard of Amazon? Heard of eBay? Heard of weblogs? Create all the necessary buzz without all the fuss. Get into communities of cultures that will help you spread your product like a social epidemic - like a wildfire. Use the gossip channels. Use the peer-2-peer channels. This is not the stupid one-directional billboard advertising along the interstate highway of the 20th century. This is the phenomenal multi-way interactional social marketing of the 21st century. Read Tipping Point. If your product is good - it will spread. - Outsourced logistics, sales and support
If you can contract-manufacture products at unprecedented speed and efficiency, why not the rest with your business too. Not sure where to find people to help you in logistics, sales and support? There are countless out there. Just Google. - Networking
Contacts, contacts and contacts. Build your social skills first if you are clueless with people. But if you are not, I don't have to say much more. Having good contacts gives you great opportunities to build allies, alliances and partnerships. Come on, everyone is happy when everyone gains. And we can see our kids to school together with a pat on each others' back too.
We are seeing the dawn of a new manufacturing era where we all can do it together - faster and cheaper. See you onboard too.
